Marketing & Consumer Behavior: Top 10 Best Books

Must-Read Books on Marketing & Consumer Behavior

By John Smith

For marketers and business professionals, staying ahead of the curve in understanding consumer behavior is crucial. The ever-evolving landscape demands continuous learning. Here are the top 10 best books on marketing and consumer behavior that will equip you with the insights needed to thrive. These selections offer invaluable knowledge, from psychological insights to practical strategies, helping you make informed decisions and drive impactful results.

Bestseller #1

Consumer Behavior (What’s New in Marketing)

• Schiffman, Leon
• Wisenblit, Joseph

$206.09

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Bestseller #2

Using Behavioral Science in Marketing: Drive Customer Action and …

• Harhut, Nancy

$31.15

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Bestseller #3

Consumer Behavior

• Hoyer, Wayne
• MacInnis, Deborah J.
• Pieters, Rik

$67.29

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Bestseller #4

Consumer Behavior (Legend in Marketing)

• Wind, Yoram(Jerry)
• Publishers, Vibrant

$35.00

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Bestseller #5

Consumer Behavior: Building Marketing Strategy ISE

• David Mothersbaugh; Susan Bardi Kleiser; Delbert Hawkins

$57.00

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Bestseller #6

Consumer Behavior

• Brand: SouthWestern College Pub
• Consumer Behavior Mindtap Course List

$48.87

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Bestseller #7

Consumer Behavior: Building Marketing Strategy

• Mothersbaugh Associate Professor of Marketing, David L
• Hawkins Dr, Delbert I

$13.75

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Bestseller #8

Consumer Behavior: Buying, Having, and Being

• Solomon, Michael

$150.00

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Bestseller #9

ISE Consumer Behavior: Building Marketing Strategy

• Consumer Behavior: Building Marketing Strategy 14th Edition by David L Mothersbaugh, Delbert I Hawkins

$50.00

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Bestseller #10

Consumer Behavior Knowledge for Effective Sports and Event Market…

• Kahle, Lynn R.
• Close, Angeline G.

$71.99

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Elevate Your Marketing Strategies with These Must-Reads

These books are invaluable for anyone looking to deepen their understanding of marketing and consumer behavior. From psychological principles to actionable strategies, they offer the tools needed to excel in the field.

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